25 Oct 2024
3Q2024 Private Property Market: New Launches Drive 60% Growth in Sales
Property Insight

In the third quarter of 2024, the private property market in Singapore experienced a significant upswing, driven by new project launches and increased buyer optimism. Total new home sales rose from 725 units in the second quarter to 1,160 units in the third quarter, marking a 60% quarter-on-quarter increase. This growth was largely driven by a surge in sales in the Rest of Central Region (RCR) and Outside Central Region (OCR). OCR saw the highest rise, with sales increasing by 72.7%, from 414 units in 2Q2024 to 715 units in 3Q2024. Similarly, RCR sales rose by 70%, reflecting a strong preference for suburban and strategically located properties.

Strategic launches, such as 8@BT, Kassia, and Sora, played a crucial role in driving sales. These projects offered attractive features and pricing, appealing to both homebuyers and investors. Kassia and Sora were among the top-selling projects in OCR, with median prices of $2,052 and $2,153 per square foot (psf), respectively. In the RCR, Pinetree Hill led sales with 88 units sold at a median price of $2,499 psf, highlighting the demand for well-positioned properties offering value for money.

The private property price index, however, showed a slight moderation of -0.7% in 3Q2024, compared to a 0.9% increase in the previous quarter. This decline was primarily attributed to a reduction in high-value transactions, particularly in the Core Central Region (CCR), where fewer properties priced at $10 million or above were sold. Overall, private property prices for the first nine months of 2024 increased by 1.6%, compared to a 3.9% increase during the same period in 2023.

Private resale transactions also showed positive growth, with a 1.5% increase quarter-on-quarter in 3Q2024. A total of 3,860 units were transacted, up from 3,802 units in 2Q2024. For the first nine months of 2024, resale transactions reached 10,351 units, a 21.8% year-on-year increase compared to 2023. This growth has been largely supported by HDB upgraders, who accounted for a significant portion of the transactions. The number of HDB upgraders in the private resale market increased by 20.1% year-on-year, reflecting continued interest in upgrading to private properties despite broader market uncertainties.

Looking ahead, new project launches and a favorable interest rate environment are expected to drive a strong finish for the private home sales market in 2024. The Federal Reserve’s interest rate cuts have improved buyer sentiment, leading to a renewed confidence in property investment. This optimism was evident in the success of the Norwood Grand project, which sold 84% of its units during its launch weekend. If interest rates continue to fall, affordability will improve, potentially boosting demand further.

Click here for the full report 

Prepared By: 

Mohan Sandrasegeran 

Head of Research & Data Analytics 

  

Email: mohan@sri.com.sg   

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Property Insight
15 Sep 2025
Singapore New Home Sales Cross 2,000 Units in August 2025, Driven by Strong Launches

The private residential market registered a strong performance in August 2025, marking the second consecutive month of growth in new home sales. Developers transacted 2,142 units excluding Executive Condominiums (ECs), a significant jump from the 940 units sold in July. Including ECs, the total reached 2,338 units. This is the first time since November 2024 that monthly developer sales have surpassed the 2,000-unit threshold.

This outcome is especially notable given that August is traditionally a quieter month for property transactions due to the Hungry Ghost Festival. Developers responded strategically by bringing projects to market earlier, capitalising on demand before the slowdown. This timing enabled them to sustain momentum despite the seasonal lull.

The strong results were underpinned by several high-profile launches. Five projects—Springleaf Residence, River Green, Promenade Peak, Canberra Crescent Residences, and Artisan 8—accounted for 88.4% of total developer sales in August, underscoring the pivotal role of large launches in driving activity. In contrast, all other projects combined contributed just 11.6%, highlighting the extent to which buyer attention was concentrated on fresh supply.

Springleaf Residence emerged as the top performer with 884 units sold at a median price of $2,166 psf. Over 92% of its units were snapped up during its launch weekend, led by strong demand for two- and three-bedroom units. The project benefitted from limited competing supply in its vicinity, as the next GLS tenders in Upper Thomson and Lentor were not scheduled to launch until later in the year. Its compelling entry pricing and attractive location helped draw both owner-occupiers and investors.

Cumulatively, the market in 2025 has significantly outpaced the previous year. From January to August 2025, developers sold 7,669 units, already exceeding the full-year total of 6,469 units in 2024. This turnaround reflects improved buyer sentiment, the return of larger-scale launches, and stronger participation across both suburban and central locations.

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here

for the full report 

Prepared By:

Mohan Sandrasegeran

Head of Research & Data Analytics

Email: research@sri.com.sg

Property Insight
11 Sep 2025
Chencharu Close GLS Tender Hits $980 psf ppr, Sembawang Road EC tops bid at $692 psf ppr

Two significant land parcels Chencharu Close (mixed-use) and Sembawang Road (Executive Condominium, EC) both of which drew developer interest and signalled continued confidence in Singapore’s residential market despite current cooling measures.

For Chencharu Close, the top bid of $1.01 billion ($980 psf ppr) came from Evia Real Estate, Gamuda Singapore, and H108 Pte. Ltd., outpacing the second-highest offer by nearly 20%. The consortium, having previously collaborated on OLA and Gem Residences, is experienced in delivering large-scale residential projects. This site, envisioned as a mixed-use development with residential units, commercial space, a bus interchange, and a hawker centre, will be the first of its kind in the Chencharu Estate. The strategic location near Khatib MRT enhances accessibility and is expected to draw steady residential and retail demand.

Meanwhile, the EC site at Sembawang Road was awarded to Oriental Pacific Development (JBE Holdings) at $197.8 million ($692 psf ppr). This represents one of the lowest land bid prices for ECs in recent years, yet the competition remained healthy with four bids received, broadly in line with the average participation rate for EC parcels. JBE Holdings is experienced in the EC segment, having delivered Piermont Grand previously, and their return to the market signals sustained confidence in the hybrid public-private housing model.

The Sembawang Road site is expected to yield about 265 units. Its location near Canberra MRT station, Canberra Plaza, schools, and parks ensures strong appeal among upgraders and young families. 

Click

here

for the full report 

Prepared By:

Mohan Sandrasegeran

Head of Research & Data Analytics

Email: research@sri.com.sg