25 Oct 2024
3Q2024 Private Property Market: New Launches Drive 60% Growth in Sales
Property Insight

In the third quarter of 2024, the private property market in Singapore experienced a significant upswing, driven by new project launches and increased buyer optimism. Total new home sales rose from 725 units in the second quarter to 1,160 units in the third quarter, marking a 60% quarter-on-quarter increase. This growth was largely driven by a surge in sales in the Rest of Central Region (RCR) and Outside Central Region (OCR). OCR saw the highest rise, with sales increasing by 72.7%, from 414 units in 2Q2024 to 715 units in 3Q2024. Similarly, RCR sales rose by 70%, reflecting a strong preference for suburban and strategically located properties.

Strategic launches, such as 8@BT, Kassia, and Sora, played a crucial role in driving sales. These projects offered attractive features and pricing, appealing to both homebuyers and investors. Kassia and Sora were among the top-selling projects in OCR, with median prices of $2,052 and $2,153 per square foot (psf), respectively. In the RCR, Pinetree Hill led sales with 88 units sold at a median price of $2,499 psf, highlighting the demand for well-positioned properties offering value for money.

The private property price index, however, showed a slight moderation of -0.7% in 3Q2024, compared to a 0.9% increase in the previous quarter. This decline was primarily attributed to a reduction in high-value transactions, particularly in the Core Central Region (CCR), where fewer properties priced at $10 million or above were sold. Overall, private property prices for the first nine months of 2024 increased by 1.6%, compared to a 3.9% increase during the same period in 2023.

Private resale transactions also showed positive growth, with a 1.5% increase quarter-on-quarter in 3Q2024. A total of 3,860 units were transacted, up from 3,802 units in 2Q2024. For the first nine months of 2024, resale transactions reached 10,351 units, a 21.8% year-on-year increase compared to 2023. This growth has been largely supported by HDB upgraders, who accounted for a significant portion of the transactions. The number of HDB upgraders in the private resale market increased by 20.1% year-on-year, reflecting continued interest in upgrading to private properties despite broader market uncertainties.

Looking ahead, new project launches and a favorable interest rate environment are expected to drive a strong finish for the private home sales market in 2024. The Federal Reserve’s interest rate cuts have improved buyer sentiment, leading to a renewed confidence in property investment. This optimism was evident in the success of the Norwood Grand project, which sold 84% of its units during its launch weekend. If interest rates continue to fall, affordability will improve, potentially boosting demand further.

Click here for the full report 

Prepared By: 

Mohan Sandrasegeran 

Head of Research & Data Analytics 

  

Email: mohan@sri.com.sg   

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11 Nov 2025
Bukit Timah Road GLS Draws Strong Developer Interest with Top Bid at $1,820 psf ppr

The Bukit Timah Road Government Land Sales (GLS) site attracted strong developer interest, drawing eight bidders in total. The top bid was submitted by HH Investment Private Limited, a company linked to Taiwan’s Huang Hsian Construction Corporation, at $566.3 million or $1,820 psf ppr. This outpaced the second-highest bid from Hoi Hup Realty and Sunway Developments by 12.3%, underscoring robust confidence in the site’s long-term potential. It also marks the highest GLS land bid since the Cuscaden Road site in 2018, which achieved $2,377 psf ppr.

The spirited participation highlights developers’ optimism toward the Core Central Region (CCR) market amid its ongoing recovery. With limited centrally located residential plots available, the strong premium over competing bids demonstrates the strategic value developers place on sites that combine connectivity, exclusivity, and investment resilience.

Located within the Newton Planning Area, the site is zoned for Residential (Non-Landed) use and is expected to yield about 340 housing units. It benefits from direct access to Newton MRT Interchange, linking the North–South and Downtown Lines, and close proximity to Orchard Road and the CBD. This connectivity enhances its appeal among both investors and owner-occupiers seeking convenience and long-term capital stability.

The area’s transformation is further supported by the upcoming Draft Master Plan 2025, which envisions Newton evolving into a vibrant mixed-use precinct anchored around Newton Circus, Scotts Road, and Monk’s Hill. These clusters are set to feature enhanced greenery, improved public spaces, and an integrated mix of residential, lifestyle, and retail offerings. The Bukit Timah Road GLS site will likely emerge as a key catalyst in this rejuvenation, potentially serving as the first major residential development to lead Newton’s renewal journey.

The tender outcome mirrors earlier activity in the Newton precinct, particularly the Kampong Java Road GLS site that was awarded for Kopar at Newton, which attracted seven bids at the time. The consistency of competition affirms the enduring attractiveness of Newton as a luxury residential enclave and its positioning for long-term growth.

Market momentum in the CCR strengthened in 3Q2025, with developers selling 903 units, the highest quarterly figure since 4Q2010 (994 units). This resurgence reflects growing confidence and demand among affluent buyers, buoyed by recent successful launches such as River Green, UpperHouse at Orchard Boulevard, and The Robertson Opus. These projects have reignited enthusiasm for luxury homes through strong branding, architectural distinction, and desirable locations.

The sustained performance of the CCR segment reinforces the market’s resilience, particularly for premium developments that continue to draw discerning local and foreign buyers seeking enduring value.

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here

for the full report 

Prepared By:

Mohan Sandrasegeran

Head of Research & Data Analytics

Email: mohan@sri.com.sg

Property Insight
04 Nov 2025
Kingsford Tops Bid for Telok Blangah Road GLS Site at $1,326 psf ppr

Kingsford Development has emerged as the top bidder for the Telok Blangah Road Government Land Sales (GLS) site, marking a strategic expansion of its landbank into the Rest of Central Region (RCR). The developer submitted a winning bid of $918.3 million ($1,326 psf ppr), surpassing the second-highest offer by 4.4%. This reflects Kingsford’s strong conviction and competitive stance in securing a site within one of Singapore’s most ambitious urban transformations—the Greater Southern Waterfront (GSW).

With the GLS programme ramping up to ensure a steady housing pipeline, developers are exercising greater selectivity and spreading participation across more sites. The Telok Blangah Road parcel stands out as a trophy opportunity for forward-looking developers seeking early positioning in this transformative district. The site is expected to yield about 745 residential units, offering excellent connectivity and proximity to HarbourFront, VivoCity, and Sentosa Island—key lifestyle and retail anchors that enhance its attractiveness. Nearby rejuvenation works, including the planned redevelopment of HarbourFront Centre into a 33-storey mixed-use building, will further reinforce the precinct’s long-term appeal.

As the first private residential plot under the GSW transformation, the Telok Blangah Road site is expected to set early benchmarks for design, pricing, and urban integration—much like the Turf City GLS site in Bukit Timah.

Click

here

for the full report 

Prepared By:

Mohan Sandrasegeran

Head of Research & Data Analytics

Email: mohan@sri.com.sg

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