25 Oct 2024
3Q2024 Private Property Market: New Launches Drive 60% Growth in Sales
Property Insight

In the third quarter of 2024, the private property market in Singapore experienced a significant upswing, driven by new project launches and increased buyer optimism. Total new home sales rose from 725 units in the second quarter to 1,160 units in the third quarter, marking a 60% quarter-on-quarter increase. This growth was largely driven by a surge in sales in the Rest of Central Region (RCR) and Outside Central Region (OCR). OCR saw the highest rise, with sales increasing by 72.7%, from 414 units in 2Q2024 to 715 units in 3Q2024. Similarly, RCR sales rose by 70%, reflecting a strong preference for suburban and strategically located properties.

Strategic launches, such as 8@BT, Kassia, and Sora, played a crucial role in driving sales. These projects offered attractive features and pricing, appealing to both homebuyers and investors. Kassia and Sora were among the top-selling projects in OCR, with median prices of $2,052 and $2,153 per square foot (psf), respectively. In the RCR, Pinetree Hill led sales with 88 units sold at a median price of $2,499 psf, highlighting the demand for well-positioned properties offering value for money.

The private property price index, however, showed a slight moderation of -0.7% in 3Q2024, compared to a 0.9% increase in the previous quarter. This decline was primarily attributed to a reduction in high-value transactions, particularly in the Core Central Region (CCR), where fewer properties priced at $10 million or above were sold. Overall, private property prices for the first nine months of 2024 increased by 1.6%, compared to a 3.9% increase during the same period in 2023.

Private resale transactions also showed positive growth, with a 1.5% increase quarter-on-quarter in 3Q2024. A total of 3,860 units were transacted, up from 3,802 units in 2Q2024. For the first nine months of 2024, resale transactions reached 10,351 units, a 21.8% year-on-year increase compared to 2023. This growth has been largely supported by HDB upgraders, who accounted for a significant portion of the transactions. The number of HDB upgraders in the private resale market increased by 20.1% year-on-year, reflecting continued interest in upgrading to private properties despite broader market uncertainties.

Looking ahead, new project launches and a favorable interest rate environment are expected to drive a strong finish for the private home sales market in 2024. The Federal Reserve’s interest rate cuts have improved buyer sentiment, leading to a renewed confidence in property investment. This optimism was evident in the success of the Norwood Grand project, which sold 84% of its units during its launch weekend. If interest rates continue to fall, affordability will improve, potentially boosting demand further.

Click here for the full report 

Prepared By: 

Mohan Sandrasegeran 

Head of Research & Data Analytics 

  

Email: mohan@sri.com.sg   

You may also like

Property Insight
14 Sep 2026
Singapore Rental Property Market 1H2026: Stable Growth Amid Resilient Leasing Demand

Singapore’s residential rental market remained resilient in the first half of 2026, with the overall private residential rental index rising by 1.0%, following the 1.2% increase recorded in 1H2025. The measured increase points towards a more balanced and sustainable rental environment, as the market continues to absorb the wave of private housing completions delivered over the past two years. Leasing demand remains supported by Singapore’s resilient labour market, continued inflow of expatriate professionals and stable economic conditions. 

Leasing demand was also well distributed across individual developments. Normanton Park emerged as the most actively leased RCR project with an estimated 426 transactions, while Treasure at Tampines led the OCR with 301 transactions. Within the CCR, Marina One Residences recorded 289 transactions, ahead of The Sail @ Marina Bay and The M. These trends highlight tenant preferences for accessibility, proximity to employment centres, lifestyle amenities and value for money. 

Looking ahead, Singapore’s residential rental market is expected to remain broadly stable through the second half of 2026, with rental growth likely to stay measured. Approximately 5,012 private residential units are scheduled for completion over the remainder of 2026, expanding rental inventory and providing tenants with greater choice. The HDB market should also benefit from an expanding supply of flats reaching their Minimum Occupation Period, with around 18,000 flats expected to reach MOP in 2027 and approximately 21,000 in 2028. Overall, healthy underlying demand and increasing housing supply are expected to support a more balanced rental environment characterised by greater tenant choice, improved affordability and moderate rental growth. 

Click

here

for the full report:

Prepared By:

Mohan Sandrasegeran

Head of Research & Data Analytics

Email: mohan@sri.com.sg

Property Insight
04 Sep 2026
New Upper Changi Road GLS Tender Sets New OCR Land Benchmark

The New Upper Changi Road Government Land Sales (GLS) site attracted an exceptionally strong top bid of approximately $1.43 billion, or $1,537 psf ppr, from United Venture Development (Daisy) Pte. Ltd. and CL Sapphire Pte. Ltd., a joint venture between UOL and CapitaLand. The result represents a new record land bid for an Outside Central Region (OCR) residential parcel in recent memory, particularly notable given the site's substantial scale and capital commitment. 

A key factor supporting the tender outcome is the relative scarcity of major new private residential projects around Bedok MRT. Sky Eden@Bedok, comprising 158 units, was launched in 2022 and sold more than 75% of its units during its launch weekend before achieving a complete sell-out by 2024. With no comparable major project launched in the immediate Bedok MRT vicinity since then, the eventual New Upper Changi Road development could tap into a refreshed pool of demand. 

The site is expected to yield approximately 1,010 residential units, placing it firmly within the mega-development category. Its proximity to Bedok MRT station, Bedok Bus Interchange and Bedok Mall, together with the established schools, retail, food and healthcare amenities within the mature Bedok estate, should broaden its appeal to owner-occupiers, investors and particularly HDB upgraders from Bedok and the wider East region. The location map on page 2 further illustrates the site's immediate proximity to Bedok's established transport and amenity network. 

Click

here

for the full report:

Prepared By:

Mohan Sandrasegeran

Head of Research & Data Analytics

Email: mohan@sri.com.sg

Property Insight
28 Aug 2026
Singapore Industrial Property Market 1H2026: Resilient Growth Continues