In July 2024, the new home sales market in Singapore saw a significant recovery, with 571 units sold, excluding Executive Condominiums (ECs), marking a sharp increase from the 228 units sold in June. This growth is the highest since March 2024 when 718 units were sold. Despite this rebound, the year-on-year comparison shows a 59.6% moderation compared to July 2023, indicating a moderation in the market.
The surge in sales was primarily driven by the Outside Central Region (OCR), which accounted for 77.8% of the total units sold. The OCR's strong performance was largely due to new launches such as Kassia and Sora, which together made up 45% of the total sales. Kassia, with 154 units sold at a median price of $2,049 per square foot (psf), emerged as the best-selling project. Its freehold status and strategic location contributed to its popularity among buyers. Sora followed closely with 103 units sold at a median price of $2,152 psf, benefiting from its proximity to the rapidly developing Jurong Lake District.
In contrast, the Rest of Central Region (RCR) and Core Central Region (CCR) accounted for 18.6% and 3.7% of sales, respectively. This distribution highlights the OCR's dominance in the market, driven by its more affordable pricing and the appeal of new launches.
A notable trend in July was the increase in sales of freehold properties, with 184 units sold, the highest since May 2023. This surge was largely attributed to the launch of Kassia, reflecting buyers' strong interest in rare freehold properties.
Additionally, there was a significant rise in purchases by Singapore Permanent Residents (PRs), with 67 units sold, marking the highest level since November 2023. This increase is likely driven by the growth in the PR population and continued confidence in Singapore's economic stability.
Looking ahead, a temporary dip in sales is expected in August due to the Hungry Ghost Festival, a period traditionally associated with cautious buyer behavior. Some developers may also delay new launches during this time for auspicious reasons. However, the market is expected to regain momentum with upcoming launches such as Emerald of Katong, The Chuan Park, One Sophia, and Aurea. These developments are anticipated to attract strong interest due to their desirable locations and competitive pricing, potentially driving robust sales in the coming months.
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Prepared By:
Mohan Sandrasegeran
Head of Research & Data Analytics
