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July 2025 Developer Sales Rebound on Strong New Launch Activity

July 2025 marked a strong rebound in Singapore’s new private home sales, with developers selling 940 units excluding Executive Condominiums (ECs), up sharply from 272 units in June. Including ECs, total sales reached 1,311 units, compared to 305 in the previous month. This recovery followed two quieter months and reflected renewed momentum in the primary market as multiple high-profile launches attracted strong buyer interest. The surge was driven by a wave of new projects, including The Robertson Opus, UpperHouse at Orchard Boulevard, LyndenWoods, and EC development Otto Place. These launches provided buyers with diverse options across regions and price points, revitalising market sentiment. Top-selling projects in July highlight strong performances in both EC and private segments. Otto Place led with 358 units sold at a median price of $1,746 psf, reinforcing robust demand for ECs, particularly in areas with recent successful projects like Novo Place. In the non-EC category, LyndenWoods topped sales with 331 units at $2,463 psf, achieving over 94% take-up in its launch weekend. Its location in the Rest of Central Region (RCR) within Singapore Science Park offered a unique proposition, appealing to professionals in tech, biomedical, and R&D sectors. This aligns with the URA Draft Master Plan 2025’s vision for Greater One-North as an innovation district integrating housing, research, and business infrastructure.

CDL Tops Bids for Woodlands Drive 17 and Senja Close EC Sites

City Developments Limited (CDL) is making a notable return to the Executive Condominium (EC) segment, clinching the top bids for both the Woodlands Drive 17 and Senja Close EC sites. This marks CDL’s first successful EC land acquisition since 2022, when it secured the Bukit Batok West Avenue 5 site which became Lumina Grand. These new wins reflect CDL’s strategic re-entry into the hybrid public-private housing market and its intention to strengthen its foothold in the mass market segment. For the Woodlands Drive 17 EC site, CDL’s bid of $360.9 million ($782 psf ppr) set a new record for EC land prices, surpassing the previous high of $768 psf ppr at Tampines Street 95. This site attracted a total of five bids, with Sim Lian Group coming in a close second at $781 psf ppr. The marginal difference highlights CDL’s competitive intent, particularly given the site’s locational advantages. In Bukit Panjang, CDL also submitted the highest bid for the Senja Close EC site at $252.9 million ($771 psf ppr). This was another five-way contest, and the bid reflects CDL’s strategy to diversify geographically while meeting demand in under-supplied areas. Bukit Panjang has not seen a new EC launch since Blossom Residences in 2011, making this a rare opportunity to meet accumulated demand from first-time buyers and HDB upgraders.

Private Rental Market Rebounds with 1.2% Growth in 1H2025

The private residential rental market rebounded in the first half of 2025, with the overall rental price index rising by 1.2 percent, reversing the 2.7 percent moderation observed in the same period last year. This turnaround suggests that the market has regained stability, supported by resilient demand and a more measured pace of growth. The 0.8 percent increase in Q2 2025, following a 0.4 percent rise in Q1, signals a stabilised phase in the market, particularly for developments with strong transport and lifestyle connectivity. Normanton Park emerged as the top non-landed rental project with 290 leasing transactions in 1H2025. Its city-fringe location, wide unit mix (including up to five-bedroom units), and proximity to the One-North business hub make it attractive to professionals in media, technology, and biomedical sectors. The Draft Master Plan 2025 proposes further transformation in the Greater One-North area, which could bring additional housing and infrastructure enhancements. In the HDB rental segment, transactions increased from 18,952 in 1H2024 to 19,728 in 1H2025. 3-room and 4-room flats remained the most popular, accounting for the bulk of deals. Modest increases were also seen in 5-room and executive flats, suggesting growing demand from multi-generational households.